Growth Tip #29

The Ultimate Guide to Paid Growth

We're thrilled to present this edition of Growth Masters🎓, a curated collection of hacks, resources, tools, and insights designed exclusively for visionaries like you!  

In this newsletter, we'll share actionable strategies to fuel your business growth, enhance scalability, and elevate your growth readiness

Growth Masters🎓 - Growth Tip #29

The Ultimate Guide to Paid Growth

Paid growth is essential for every business because it drives immediate visibility and customer acquisition. While organic growth is valuable for long-term sustainability, paid strategies like ads and sponsored content can quickly boost your reach and attract targeted audiences.

Check out this Ultimate Guide to Paid Growth - a Lenny’s Podcast episode with Timothy Davis.

This is a dense episode, with some fairly high-level growth concepts. I recommend focusing on the following sections:

  • (02:31) Understanding performance marketing 

  • (06:31) The importance of paid search 

  • (08:39) Identifying growth potential (stop at 9:54)

  • (33:33) Common mistakes in performance marketing 

  • (37:41) Working with agencies and consultants 

  • (40:36) Hiring for performance marketing 

  • (47:33) Metrics that matter 

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Best regards,

Argona Partners