We're thrilled to present this edition of Growth Masters🎓, a curated collection of hacks, resources, tools, and insights designed exclusively for visionaries like you!  

In this newsletter, we'll share actionable strategies to fuel your business growth, enhance scalability, and elevate your growth readiness. 

Growth Masters🎓 - Growth Tip #26

Current vs. Optimal Customer Journey Maps - Part 1

When was the last time you reviewed your customer journey?

I was recently asked to assist with creating a customer journey for launching a new product/service. The visual representation below was made in Google Draw in about 20 minutes. Our big discovery was two separate journeys, determined by the origin channel.

Value of Creating a Current State Customer Journey Map

• Benchmark for Improvement: Establish a baseline to measure the effectiveness of future changes and improvements to the customer journey.

• Discover Pain Points: Pinpoint areas where customers may experience frustration or confusion, allowing you to address and resolve these issues.

• Identify Multi-Channel Messaging: Identify and resolve inconsistencies in messaging across different channels, creating a seamless experience for customers.

Process of Creating a Current State Customer Journey Map

• Identify Top of Funnel Channels: Determine how customers initially find your business. List all potential sources such as social media, search engines, referrals, etc.

• Map Conversion from Top to Middle Funnel Channels: Track how customers transition from initial awareness to deeper engagement. Identify primary conversion points, typically on your website, but consider other channels as well.

• Map Conversion from Middle to Bottom Funnel Channels: Outline the steps customers take to sign up or make a purchase. Note any additional navigation opportunities they encounter during this process.

Next week Part 2 will showcase the optimized map we created, and review the value of creating an optimized journey map.

If you’re in charge of growing your business and currently working through a customer journey process, respond to this email to schedule a free consultation.

Whether you're a startup pioneer or a seasoned executive, expect a treasure trove of valuable content to propel your business to new heights.

Let's embark on this growth journey together! 🚀💡

Best regards,

Argona Partners