We're thrilled to present this edition of Growth Masters🎓, a curated collection of hacks, resources, tools, and insights designed exclusively for visionaries like you!  

In this newsletter, we'll share actionable strategies to fuel your business growth, enhance scalability, and elevate your growth readiness. 

Growth Masters🎓 - Growth Tip #14

Optimizing Paid Ads Without Breaking Budget

What’s the easiest way to increase the number of conversions you get from paid ads?

Easy, just increase the budget, right? WRONG!

It should go without saying, but a higher budget does not always mean more conversions (and more importantly a higher conversion rate).

I recently worked with a client launching in a new geography and is utilizing Google Ads to spread awareness and generate initial leads. After the first three weeks, they asked to increase the budget, because the Ads started slow and they were not seeing the amount of leads they wanted to.

Instead, I took a look at the data and what I found was that impressions were increasing week over week, and so were clicks. Meaning, the Ads were performing well, but the leads were not converting on the landing page.

Due to the nature of the service, the “address” field was included in the lead form. But who wants to fill out your home address on an initial inquiry? So, we removed the address field.

What happened was a beautiful example of Paid Ads optimization. After 5 days, the conversion rate increased 125% (and CPC went down too!).

Main Takeaways:

• Review your entire customer journey. The Ad content is only a portion of what your prospect is experiencing.

• Review the data! It will help you understand the underlying issue and not the surface-level issues.

• Don’t be afraid to experiment with small changes. One field on your form could be keeping you from doubling your leads!

Thank you to all of our growth masters🎓 so far! Our promise is that as we continue to develop, we will hone in on the growth content that is most impactful for you.  

With that in mind, we'd love to ask. What are your goals or objectives, and how can the growth masters🎓 community support you?

Reply to this email (or leave a comment) and let us know! It can be as simple as, "2X my revenue" or "fill my open positions". 

We want to hear from you!

This month we’d love to bring your attention to a project close to our hearts. We’re working on building a community centered around creating an easy way to share impactful ideas and changes that will ultimately save our planet. It’s called The Carbon Alliance.

Together, let's combat climate change and build a greener future. 🌍  Join the waitlist now:

https://www.forestfoundersrewards.com/carbon-alliance

Whether you're a startup pioneer or a seasoned executive, expect a treasure trove of valuable content to propel your business to new heights.

Let's embark on this growth journey together! 🚀💡

Best regards,

Argona Partners